The branding for Gumption, the Asian buffet, perfectly captures the essence of this casual yet modern dining experience. The typography choice exudes a sense of warmth and comfort, making guests feel instantly at ease.

The overall graphic style is contemporary, incorporating bold and contrasting lines. The branding is inspired by the cuisine, creating a visual identity that is unique and enticing. It sets the perfect tone for a dining experience that offers the best of Asian flavors in a relaxed and inviting atmosphere.

Brand Mark

Icon

Word Mark

Exterior Signage

Gumption expresses an inviting and vibrant ambience through its simple outdoor branding. The imagery of traditional Koi Fish and sushi captures the essence of its diverse culinary offerings. The brand icon, cleverly crafted to symbolize the and Asian cuisines, serves as a visual cue that sparks curiosity.

Complemented by the bold word mark, the colors of black, white, and red add a touch of sophistication while evoking a sense of tradition and energy. This outdoor branding truly captures the essence of Gumption, enticing passersby to step inside and experience the flavorful Asian culinary delights.

Stationary

The stationary design of Gumption is a testament to its clean, modern, and elegant aesthetic. The typography is deliberately simple, yet visually pleasing, allowing the words to speak for themselves without overwhelming the viewer.

The amount of color utilized in the design is minimal, but its impact is substantial. Used sparingly, red adds a touch of vibrancy and energy, evoking a sense of excitement and appetite in the viewer. Overall, the stationary design successfully captures Gumption's essence, conveying its commitment to stylish refinement and delectable Asian cuisine.

Other Projects